For National Day 2018, we had to hijack the conversation happening in the social sphere to talk about Lifebuoy’s commitment to keeping Singapore germ-free.
How? We collaborated with rapper/influencer Tosh Zhang to produce Singapore’s first rap song released on Instagram Stories*, about hand washing.
*Instagram Stories version isn’t available online anymore because loading fees.
There weren’t too many Singapore or National Day themed stickers on Instagram Stories then, so we took the opportunity to create some.
The 20 stickers were collectively viewed more than 25,100,1000 times. No joke.