For Eu Yan Sang, the leading purveyor of Chinese medicine in Singapore, we repackaged dreary medicinal manuals into a handbook that shies away from complexity. A vibrant shade of teal (so millennial so aesthetic) is used to capture attention. The cover art featuring botanical illustrations, along with book title printed in gold foil, leads sophistication. This refreshing reintroduction of TCM was well received among the younger generation in Singapore, and the illustrations were adapted into various deliverables across the region.
The illustrations were also adapted into social posts because why not?