How does a brand recapture the hearts and stomachs of Singaporeans to ensure it stays top-of-mind when it comes to pies and desserts?
Knowing that Singaporeans had their eyes on the tenuous relationship between the two leaders and with social media constantly poking fun at the two and their quirks, a one-of-a-kind social piece in the form of a Facebook video that led to a purchase microsite was created.
*done under JASON, GOODSTUPH’s same-day idea delivery service lovingly named after her super fast courier guy, Jason.