![[KFC]xmas_launch_frame1.png](https://images.squarespace-cdn.com/content/v1/589adc42be6594fd41f6bfc9/1645606888212-U9MH6KYYBBGTPNL5Z4JK/%5BKFC%5Dxmas_launch_frame1.png)
KFC was one of my main accounts at GOODSTUPH, and I co-led the team in producing ideas and content for their social media accounts. The projects included, but not limited to, new product launches, social engagement and free fried chicken🍗🍗🍗
This campaign got people to sign a petition to dethrone turkey on Change.org. Reaching a certain number of signups unlocked a special promo for Christmas, with the first 100 receiving a shirt.
Christmas came early for us as we hit our goal of 1000 signatures just a few days in to the campaign.